Cathy A.
Cathy A.

A Complete Guide To Writing The Perfect Persuasive Essay

9 min read

Published on: Jan 3, 2023

Last updated on: Aug 8, 2023

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You're in school, maybe even high school, and your teacher assigns you the task of writing a persuasive essay. You sit down at your desk, scratching your head and thinking, "What in the world am I going to write about?" 

Don't worry! We've all been there. And luckily for you, we are here to help. 

In this guide, we will walk you through the process of writing a successful essay. By the time you're done reading this post, you'll be a pro at crafting persuasive essays!

So without further ado, let's begin!

What Is a Persuasive Essay?

A persuasive essay is a type of academic writing that aims to convince the reader to adopt a particular viewpoint or take a specific course of action. This type of essay presents arguments and evidence in a persuasive manner to sway the reader's opinion or behavior.

Your essay could be based on anything about which you have an opinion—whether it's a current event, your favorite hobby, or a political issue.

So, now that you understand what persuasive writing is, why would someone want to write one? 

Let's explore that!

Purpose of a Persuasive Essay

The primary purpose of writing a persuasive essay is:

  • To convince the reader of a particular viewpoint or opinion
  • To demonstrate the writer's ability to construct a logical and coherent argument
  • To appeal to the reader's emotions and values to sway their opinion
  • To educate the reader about a specific topic and provide new insights or information
  • To inspire or motivate the reader to take a stance or participate in a cause
  • To foster critical thinking and encourage the reader to question their own beliefs.

For example, an essay could be about how supporting disaster victims can significantly help and make a difference for them. It would also explain how donating items or money instead of throwing them away would make you feel good too. 
Therefore, the overall point is that you should donate rather than throw things away.

Persuasive Essay Outline 

The figure below provides the structure of a persuasive essay. 

Persuasive Essay Outline -

Expert Tip

Struggling to construct a flawless outline? Check out our comprehensive blog on persuasive essay outline and learn how to create the ideal structure for your essay.

How to Write a Persuasive Essay?

Here are the steps to write a persuasive essay:

Step 1: Choose A Compelling Topic

To begin writing a persuasive essay, start by selecting a compelling topic that you are genuinely passionate about. Look for subjects that have debatable aspects, as this will allow you to present different perspectives and arguments. 

Additionally, consider your target audience and their interests. Ensuring that the topic resonates with your readers will help capture their attention and engagement from the outset.

Step 2: Research And Gather Evidence

Once you have chosen a topic, embark on thorough research to gather relevant information, facts, and statistics to support your arguments. It is essential to find credible sources such as academic journals, books, reputable websites, and expert opinions. 

Take detailed notes during your research process and organize your findings for easy reference. This will enable you to provide compelling evidence to support your claims and strengthen your persuasive essay.

Step 3: Craft A Strong Thesis Statement

Formulate a clear and concise thesis statement that presents your position or main argument. The thesis should be assertive, specific, and debatable, setting the tone for the entire essay.

Step 4: Develop A Persuasive Outline

Create an outline that organizes your ideas and arguments. Divide your essay into an introduction, body paragraphs, and conclusion. Each paragraph should focus on a single point and provide supporting evidence.

Step 5: Write An Engaging Introduction

Grab the reader's attention with a captivating hook, such as a thought-provoking question, an intriguing anecdote, or a compelling statistic. Provide some background information on the topic and end the introduction with a strong thesis statement.

Persuasive Essay Writing Steps-

Step 6: Present Strong Arguments

In the body paragraphs, present your arguments one by one, using clear topic sentences for each paragraph. Support your claims with credible evidence, examples, and logical reasoning. Address counterarguments and provide rebuttals to strengthen your position.

Step 7: Appeal To Emotions And Logic

Utilize persuasive techniques to appeal to the reader's emotions, such as storytelling, vivid descriptions, or powerful language. Additionally, incorporate logical reasoning and use evidence to convince the reader of the validity of your arguments.

Step 8: Craft A Compelling Conclusion

Summarize your main points and restate your thesis in a concise manner. Leave the reader with a lasting impression by emphasizing the importance of your argument or suggesting a call to action.

Step 9: Revise And Edit

Review your essay for clarity, coherence, and logical flow. Ensure that each paragraph supports your thesis and that the arguments are well-developed. Edit for grammar, spelling, and punctuation errors to enhance the overall quality of your essay.

Step 10: Seek Feedback

Consider sharing your essay with peers, teachers, or writing tutors to get feedback and constructive criticism. Use their insights to further refine and strengthen your persuasive essay.

Here is an informative video on how to write a persuasive essay. Check out!

The Elements of a Persuasive Essay

In this section, we will discuss how to use the key elements of a persuasive essay to create an effective and convincing piece.


Ethos is all about your credibility—in other words, why should your reader believe what you’re saying? There are a few ways you can establish ethos:

  • By sharing personal experiences
  • Citing your qualifications
  • Including quotes from other experts

For example, say you're writing a paper on why people should eat more kale. You could start off your paper by saying something like, "As a registered dietitian, I am qualified to speak on the topic of food and nutrition." 

By using your credentials, you are establishing yourself as an expert on the subject matter and, therefore, someone that your reader should trust.


Pathos is all about connecting with your reader on an emotional level. In order to do this, you need to choose language that will evoke an emotional response in your reader.

For example, if you were trying to evoke empathy from your reader for refugees, you could use a compelling metaphor like:
“Just like birds migrating for the winter, refugees embark on treacherous journeys in search of safety, leaving behind everything they once knew and loved. They deserve our compassion and support as they navigate through unfamiliar territories, seeking a chance to rebuild their lives.”

Elements of Persuasion (Ethos, Pathos, Logos) -


The last piece of the puzzle is logos—appealing to your reader’s sense of reasonableness. In order to do this, you need to present a well-reasoned argument using facts and evidence.

The goal here is to make it clear to your reader that there is a logical basis for your argument.

For example, to persuade your reader that global warming is caused by human activity, you could present evidence by stating:
"Statistics show a clear link between human-induced greenhouse gas emissions and the rise in global temperatures. The Earth's average temperature has increased by X degrees over the past century, with X% of icecaps in Antarctica melting, underscoring the impact of human activities on our planet's climate."

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Persuasive Essay Format? 

When formatting your essay, you need to consider several things. 

Here, we will go over some basic rules you should follow when formatting your essay.

  • Your essay should be typed in 12-point font, double-spaced, with 1-inch margins on all sides.
  • Your essay should include an introductory paragraph, 3 body paragraphs, and a conclusion paragraph.
  • Your introductory paragraph should introduce the main topic of your essay and present your thesis statement.

Please keep in mind that your teacher’s instructions take priority over any general rules we mention here. However, as a whole, persuasive essays usually adhere to the above basic guidelines.

Persuasive Essay Examples

Here are some examples that can serve as references for you.

Expert Tip

Need some more persuasive essay examples? Visit this link to explore more interesting examples!

Good Persuasive Essay Topics

The following are some examples of potential topics for a persuasive essay.

  • Should schools implement mandatory financial literacy courses?
  • Should junk food be banned in schools?
  • Should standardized testing be abolished in education?
  • Should college athletes be paid for their participation?
  • Should the minimum voting age be lowered or raised?
  • Should animal testing be prohibited in scientific research?
  • Should the use of plastic bags be banned?
  • Should the government impose stricter regulations on social media platforms?
  • Should the death penalty be abolished worldwide?
  • Should the use of cellphones be allowed in classrooms?

Expert Tip

Need more topics? Our blog has an extensive list of persuasive essay topics for you!

Tips to Write a Compelling Persuasive Essay

Writing a compelling persuasive essay requires careful planning and effective execution. Here are some tips to help you write a compelling persuasive essay:

  • Choose a strong and clear position.
  • Understand your audience's perspectives and values.
  • Conduct thorough research for credible evidence.
  • Structure your essay with an introduction, body paragraphs, and conclusion.
  • Begin with a captivating introduction and clear thesis statement.
  • Present strong arguments supported by evidence and reasoning.
  • Use persuasive language and techniques, such as metaphors and emotive language.
  • Address counterarguments and provide logical rebuttals.
  • Include concrete examples to illustrate your points.
  • Craft a compelling conclusion that reinforces your position.

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Mistakes to Avoid When Writing a Persuasive Essay

When writing a persuasive essay, it's important to avoid certain mistakes that can undermine the effectiveness of your argument. Here are some common mistakes to avoid:

  • Insufficient research and reliance on assumptions weaken arguments.
  • Unclear thesis statements confuse readers and weaken the overall argument.
  • Relying solely on emotions without supporting evidence is less convincing.
  • Failure to address counterarguments makes the essay one-sided.
  • Disorganization confuses readers and hampers the flow of ideas.
  • Making sweeping statements or exaggerating weakens credibility.
  • Neglecting audience perspectives results in an ineffective essay.
  • Overusing persuasive language undermines credibility.
  • Skipping revision leads to errors and inconsistencies in the argument.
  • Weak or abrupt conclusions leave readers unsatisfied.

Wrapping Up!

We hope that this guide has provided you with valuable insights and practical tips for crafting a compelling persuasive essay. Persuasion is a powerful tool, and mastering the art of persuasive writing can make a significant impact on your ability to convince others.

By following the steps outlined in this guide you can confidently present your arguments and make a compelling case for your viewpoint.

If you're feeling stuck and need that extra push to get started, fear not! Our team at is here to provide the assistance you need. We specialize in crafting persuasive essays that leave a lasting impact.

So, why wait? Request “do my essay” now and take a step towards success and hire our professional essay writer today. 

Frequently Asked Questions

How Do I know If My Persuasive Essay Is Any Good?

One way to judge the quality of your persuasive essay is to ask yourself the following questions:    

  • Is my thesis statement clear and concise?
  • Have I provided strong evidence to support my argument?  
  • Do my arguments flow logically from one point to the next?  
  • Have I taken into account opposing viewpoints, and have I addressed them fairly?
  • Is my writing style clear and easy to read?
  • Have I checked for grammar mistakes and spelling errors?

How Long Should a Persuasive Essay Be?

There is no set length for a persuasive essay. However, most persuasive essays are between 2-3 paragraphs long. In these paragraphs, you should provide evidence to support your argument and persuade your readers to agree with you.

Cathy A.


Cathy A., Literature, Marketing

Cathy has been a trusted source of high-quality writing for more than five years. With her in-depth knowledge of mass communication from her Master's degree, she always produces work that meets the needs of her clients. In fact, they often leave her 5-star reviews for being an outstanding writer who is very passionate about their craft.

Cathy has been a trusted source of high-quality writing for more than five years. With her in-depth knowledge of mass communication from her Master's degree, she always produces work that meets the needs of her clients. In fact, they often leave her 5-star reviews for being an outstanding writer who is very passionate about their craft.

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